Simply put … our goal is to use artificial intelligence (AI) to cut advertising costs by 50%.
We are aiAdvertising, Inc., a wholly owned subsidiary of CloudCommerce (CLWD). Our proprietary audience-building solution SWARM is powered by advanced data and behavioral science, artificial intelligence, and market research techniques, which we leverage to deliver predictive insights, creative direction, and precision-focused results to our brand partners. This unique method measures every conversion in the funnel, engaging relevant consumers with the right content at the right time.
The great and continuing challenge in our industry is not a new one and has been with us since nearly the beginning of time. John Wanamaker (1838-1922), a very successful merchant- who opened one of the first department stores in the US, which grew to 16 stores and eventually became part of Macy’s, is credited with coining the phrase…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
During the last decade, the digital advertising industry has made considerable progress developing tools to reach prospects. However, progress in identifying the prospects — the targets — has been slow and a significant amount of the ad spend is wasted.
So, the challenge and the opportunity is our ability to find the target to achieve greater efficiency and dramatically reduce the waste.
In other words — only shoot at targets that we can see clearly.
SWARM – a cloud hosted software platform that will harness the power of Artificial Intelligence, Machine Learning, and Predictive Algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.
We believe that advertisers today are looking toward advanced technologies and data to provide more accurate results on a larger scale. They are looking to consolidate multiple disciplines and vendor partners into one simple, elegant, end to end solution.
Our goal is to create inter-platform workflows whereby the output from one is the input to the other.
SWARM will automate and integrate the processes of Data / Persona Creation, Predictive Creative, Omni-Channel Activation, and Measurement that will connect the Action that leads to COMMERCE.
The concept of A/B testing will soon become a thing of the past.
SWARM will answer the “what works?” or “what’s next?” questions on the minds of CMOs by addressing the four key elements of a digital marketing campaign, including:
In an industry anticipating more rigorous consumer privacy protection, marketing and sales teams can no longer rely on old methods of data collection for insights on how to target new customers. SWARM will analyze publicly available data and corporate internal data (CRM) and extract the crucial insights into the behaviors that cause customer actions. These Personas ( think baseball card ) are never static. SWARM will monitor the ongoing signals and dynamically updates the Personas through their lifecycles of engagement with a brand product or service
Using Machine Leaning and Artificial Intelligence, SWARM’s creative engine will interpret the key elements of each Persona into hundreds of variations of both static and video creative while predicting which assets are most likely to resonate and convert. This is the scale needed for ongoing refinement and continuous improvement of creative needed to turn casual observers into buyers.
SWARM will unify all digital advertising channels into a single interface allowing a media strategist to easily craft the specific tactics needed for an Omni channel activation strategy, including Social, Mobile, Programmatic, Display , Connected TV, and Digital Out of Home.
SWARM is designed to monitor all digital signals tied to Advertising and Marketing efforts. The platform will loop all disparate workflows, systems and data into a dashboard designed to measure key metrics of success. SWARM will provide the transparency on what worked and the insights on what to do next.
aiAdvertising, Inc., is a wholly owned subsidiary of Cloud Commerce, a public company that trades under the symbol CLWD.
Cloud Commerce is leading the new age of data-driven marketing technology with the integration of software and services. Our proprietary audience-building solution SWARM is powered by advanced data and behavioral science, artificial intelligence, and market research techniques, which we leverage to deliver predictive insights, creative direction, and precision-focused results to our brand partners. This unique method measures every conversion in the funnel, engaging relevant consumers with the right content at the right time.
“My experience with the CloudCommerce team has been outstanding! Smart, responsive, creative people using data, analytics, hyper-targeted media, and creative genius to address complex issues in seemingly “simple” ways.”
-LaRhesa Moon CEO & LEAD STRATEGIST, ARTICULATE STRATEGIC COMMUNICATIONS