The Power of Predictive Intelligence

However, it’s not just a compelling thought experiment anymore. Thanks to artificial intelligence (AI), it’s becoming an everyday reality. If companies want to get the most out of their marketing, they need to embrace AI and the future of predictive intelligence.

AiAdvertising’s exclusive Campaign Performance Platform was built around this type of technology. Using advanced aggregation methods, it’s able to gather customer data from a variety of online touch points, organize a client’s audience into comparable segments, and tailor a unique persona for each one. A persona is a detailed avatar that helps us pinpoint our targeting methods.

After that, our creative team produces images and messaging designed for each persona and tests them with our predictive intelligence software. Hundreds of ad permutations are generated from the provided creative and ranked by efficacy, with past campaigns being used as a benchmark. This allows us to clearly see which ad unites are predicted to resonate the most.

By defining a client’s audience, personalizing the content, and leveraging state-of-the-art AI technology, our platform can predict what ads will work the best for which audience. This allows us to position each campaign for the greatest return on investment (ROI) before their budget even starts spending.

Our platform then uses closed-loop measurement to continue to optimize while connecting won revenue to campaign investments. Now marketers can see exactly what worked, what didn’t, and why AND how much revenue was generated from their campaigns.

In a recent call with our client Mike from HOLT CAT, he said,