What Are Personas (And How Can They Help)?

Put simply, a persona is a fictional avatar that represents a comparable segment of users within a client’s overall audience. When we developed personas for one of our faith-based clients, the results were highly varied, ranging from college students with an affinity for philosophical topics, to middle-aged adults looking for solace in grief. But, without artificial intelligence (AI) technology, we wouldn’t have been able to decipher this general audience of Christians.

How are personas created? Our AI-driven platform builds personas from our client’s zero and first-party CRM and customer data. Our algorithms digest and aggregate millions of data points from various sources and draw out commonalities in consumer demographics, psychographics, and behavioral patterns. This information is clustered together and a detailed persona profile is generated that provides marketers insights and persuasion strategies for each audience segment. The personas serve as the foundation for predicted creative execution.

AiAdvertising’s creative team works from the details in each persona profile to produce hyper-personalized ad content and campaigns. This can include images, videos, headlines, or copy depending on the parameters of the campaign. As a result, customers are served highly relevant ads designed with their unique preferences in mind, which facilitates significant increases in return on ad spend (ROAS) and click through rate (CTR). Hard data, leveraged properly, pays off in a major way.