How to Prove Campaigns Drive Revenue with Closed-Loop Measurement
Today, organizations are expecting marketers to take on far more responsibility for revenue than ever before and ambiguous data simply isn’t enough. Artificial intelligence (AI) driven software, like our Campaign Performance Platform, is becoming a crucial resource for marketers and businesses trying to definitely trace financial results to marketing campaigns.
During the “AI In Action” session hosted by the Marketing AI Institute, Mike Colglazier from HOLT CAT summarized our platform’s impact:
The biggest thing of anything we have done is connecting our transactional sales data with the advertising analytics data… connecting it to the actual transitional sales data is a huge deal.
Our comprehensive platform connects and optimizes each step in the marketing process from planning to activation and it doesn’t stop there. Every campaign is linked to an interactive dashboard, allowing us to track return on ad spend (ROAS) and overall performance in real time to see what is working and what isn’t. Effective ad content can be iterated on, while underperforming content can be removed and replaced. Other factors like audience segments, behavioral profiles, and placement are analyzed as well, so that data can be fed back into operations and drive future strategies.
When it comes to having a successful business, ads and sales are inextricably intertwined. The same should be true when it comes to marketing software. Our Campaign Performance Platform makes it possible to not only see what’s monetarily beneficial, but what tactics can be leveraged next. Marketers can now show upper management why what they’re doing is paying off with a convenient, easy-to-use visual tool.
They can finally prove that their campaign results = sales revenue. Start serving revenue-proving ads enhanced by groundbreaking AI and closed-loop measurement.
